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The Black Joy Project

The Black Joy Project

Kleaver Cruz

December 19, 2023

Regular price $35.00 USD
Regular price Sale price $35.00 USD
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This special, totally singular, nearly uncomp-able book is a LITERARY *and* VISUAL love letter to the role of joy in Black life  giving a full, 360-degree picture of how Black people resist oppression and thrive.

(The book is to be savored in the read and in the aesthetics.)

“Unlike happiness, joy is a lasting state that can be sustained even when everything is not the way we want it to be.”  bell hooks

Black Joy is everywhere. From the bustling streets of Lagos to hip-hop blasting through apartment windows in the Bronx. From the wide-open coastal desert of Namibia to the lush slopes of the Blue Mountains of Jamaica. From the thriving tradition of Candomblé in Bahia to the innovative and trendsetting styles of Soweto, and beyond, Black Joy is present in every place that Black people exist. 

Too often, though, Blackness gets represented with pain, suffering and violence. Yet what is always in the mix—what is always constant, no matter the historical atrocity or systemic injustice—is Black Joy. Amplifying Black Joy is not about dismissing or creating an “alternative” narrative that ignores the realities of collective hurt. Rather, it is about holding the hurt, in tension with the joy, because that is how Black people around the world actually live. Joy deserves more credit for the self-preservation and survival of Black communities than it tends to get.

Enter The Black Joy Project.

Created by educator and activist Kleaver Cruz, The Black Joy Project is a digital and real-world affirmation that Black Joy is a source of healing, resistance, and regeneration, for Black people of all backgrounds and identities. The book expands on a simple question at the root of the project: “What does Black Joy mean to you?” Cruz’s powerful treatise on the subject, combined with stunning, vibrant images of Black Joy in everyday life, present a necessary, perspective-shifting work. Each page of The Black Joy Project is a reprieve for the spirit and, in capturing life across the diaspora, offers an opportunity to do what Black Joy does best: reimagine new ways of being.

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